How to Sell on Multiple Marketplaces in India
How to sell on multiple marketplaces without redoing your work: what Meesho and Amazon.in need, how they differ, and how to keep one product record.
By the CatalogNest team (AngGate Tech Solution) · Published · 5 min read
Key takeaways
- Keep one master record per product, then adapt it for each marketplace.
- Meesho and Amazon.in differ in file type, price fields, title limits and how they take images.
- Photos, dimensions, weights and legal details carry across almost unchanged.
- Launch on a second marketplace with a small test batch, not your whole catalog.
To sell on multiple marketplaces without doubling your work, keep one master record for each product and adapt it to each marketplace's template. Most of your data is the same everywhere: photos, sizes, weight, materials and your legal details. What changes is the format. This guide compares Meesho and Amazon.in, since those are the two templates we have worked with directly.
What stays the same everywhere?
Build your master record around facts that do not depend on the marketplace. Enter these once, carefully, and every listing gets more accurate.
- Your own SKU for each variation.
- Length, breadth, height and net weight.
- Colour, material, type and pack quantity.
- Manufacturer, packer and country of origin.
- Clean product photos, at 1000 pixels or more.
- MRP, plus your floor price for each channel.
What differs between Meesho and Amazon.in?
Both use a spreadsheet, but they ask for different things in different ways. These differences come from the official templates.
| Part of the listing | Meesho | Amazon.in |
|---|---|---|
| Template file | One .xlsx per category | .xlsm by product type; candles and holders share one |
| Product name | Product Name, with no weight, dimensions or price | Item Name up to 75 characters, plus Item Highlight up to 125 |
| Prices | Meesho Price, Wrong/Defective Returns Price and MRP | Your price, plus the printed MRP field |
| Images | Links in up to 4 image columns; no Google Drive links | Image URLs or the image upload tool |
| Barcodes | No barcode field in the sheets we checked | Product Id, or GTIN Exempt once approved |
| Tax code | No HSN column in the sheets we checked | 6 to 8-digit HSN field |
How should I add a second marketplace?
- Clean your master record first, because any error gets copied to every channel.
- Download the new marketplace's official template. Use a fresh copy, since templates change.
- Map your fields to its columns, and note any it needs that you do not have yet.
- Rewrite titles to its limits rather than pasting them across.
- Set prices for each channel after working out its costs. Do not copy them blindly.
- Upload a small batch first. Amazon recommends 15 or fewer products for a test.
- Read the error report, fix the pattern in your master record, then upload the rest.
How do I keep stock and prices under control?
The same unit can sell on two channels at once, so overselling is the main risk. Keep a single stock count, and give each marketplace a share of it at first, rather than your full number. Update stock on a fixed routine. When a product runs out, change it on every channel the same day.
Keep each marketplace's rules separate too. A word that fails on one may pass on another, and an image setup that suits Meesho may still need a pure white background for Amazon.
Sources
- Meesho bulk upload template for Candle Holders (Home & Kitchen / Home Decor / Candle Holders, category 13324), Instructions, Validation and Return Reasons sheets
- Amazon.in product template for Candles and Candle Holders (CANDLE_CANDLE_HOLDER.xlsm), Instructions, Images and Data Definitions sheets, downloaded from Seller Central on 21 October 2026
Frequently asked questions
Can I use the same title on Meesho and Amazon.in?
Not always. Amazon's Item Name stops at 75 characters, and each marketplace checks text its own way, so write each title to fit.
Can I use the same photos on every marketplace?
Often, if they are plain product shots. Amazon's main image needs a pure white background and Meesho wants a solo product, so a clean white shot suits both.
Does CatalogNest support Flipkart and Myntra?
Not yet. Meesho is supported and Amazon.in is in early access. Flipkart, Myntra and others are planned.