Meesho Restricted Keywords: Words That Fail QC
Meesho restricted keywords explained: which words get a listing flagged, the difference between Warning and Error, and how to reword a product name.
By the CatalogNest team (AngGate Tech Solution) · Published · 4 min read
Key takeaways
- Meesho's template names smoking, other portal names and violent slogans as examples.
- An ordinary word can also be flagged if Meesho reads it as a brand: Lotus and Note both were.
- The error sheet labels each word (Warning) or (Error), and they are treated differently.
- The check covers both Product Name and Product Description, so fix the word in both.
Meesho restricted keywords are words that cannot appear in your listing text. Meesho's template gives three examples: smoking, other portal names and violent slogans. In practice the check goes wider, because it also catches ordinary words that happen to match a brand name. If a row comes back flagged, the error sheet names the exact word, and you can fix it by rewording.
Which words does Meesho flag?
Meesho does not publish a full list in the template, so the error sheet is your real guide. The Instructions sheet sets the rule as a check before upload: restricted keywords should not be used, with those three examples. Our own sheets showed the wider net. A Candles upload came back on 21 October 2026 with this message:
"Lotus(Warning) detected in PRODUCT NAME / PRODUCT DESCRIPTION. Error keywords are not allowed, You can keep warning keywords except for brands / prohibited listings."
The candle was simply flower shaped, but Lotus is also a brand. The word Note was flagged the same way on an earlier sheet.
What is the difference between Warning and Error?
The message itself explains it. Error keywords are not allowed at all. Warning keywords can stay, except when they are brands or prohibited listings. That exception matters: a Warning word that reads as someone else's brand can still cost you the listing, so the safe choice is to replace it.
| Label | What Meesho says | What to do |
|---|---|---|
| (Error) | Not allowed | Remove or replace the word |
| (Warning) | Can stay, except for brands or prohibited listings | Replace it if it could read as a brand |
How do I reword a flagged product name?
- Open the error sheet and read the two system columns, ERROR STATUS and ERROR MESSAGE.
- Note every field the message names. Product Name and Product Description are checked separately.
- Describe the item by shape or use: a Lotus candle becomes a flower candle.
- Check the rest of the name. The template asks you to avoid features such as weight, dimensions and price there.
- Search your other products for the same word, so the next sheet does not fail for the same reason.
Keep your own list of flagged words as they come up. It grows slowly, and it saves you from repeating the same error on the next batch.
Sources
- Meesho bulk upload template for Candle Holders (Home & Kitchen / Home Decor / Candle Holders, category 13324), Instructions, Validation and Return Reasons sheets
- Meesho error sheet returned for a Candles upload on 21 October 2026
Frequently asked questions
Can I keep a word marked Warning?
Meesho's message says you can keep warning keywords, except for brands and prohibited listings. If the word could read as a brand, replace it.
Does Meesho publish the full list?
The template gives only three examples: smoking, other portal names and violent slogans. Everything else we know comes from error sheets.
Can I mention Amazon or Flipkart in my listing?
No. The template lists other portal names as an example of restricted keywords.